Raiffeisenbank Brand Voice
A brand voice is only as good as the team behind it
Because for us, the work doesn't end when a brand gets its own voice. It ends when the brand's team can get exactly what they need out of it.
The challenge
Raiffeisenbank wanted more than a custom synthetic voice. They wanted their marketing team to actually own it, to produce voiceovers and audio spots in house, on demand, without routing every asset through an external studio.
What we did
We designed and built a custom synthetic brand voice for Raiffeisenbank. Then we did the part that is often being overlooked, but we believe in it strongly: we trained their team to use it.
In a single afternoon, the Fameplay Voice Workshop took the Raiffeisenbank team through everything that working with a synthetic voice really involves: steering emotion, intonation, pacing and pauses, preparing copy so it sounds exactly as intended, and producing a finished voiceover and a complete audio spot.
No theory decks. The team worked hands on with their own brand voice and their own scripts, led by our Voice Lead Alex Michaličová, the person behind Fameplay's voice know how, who can transfer everything essential to a client team in a few hours.
The outcome
Raiffeisenbank's team left the workshop able to work with their brand voice independently, from script to finished audio. The voice is therefore an asset, which can be used and re-used not a vendor lock-in.
Fameplay didn't just hand us a voice and walk away. After one afternoon with Alex, our team could prepare scripts, control emotion and pacing, and produce finished spots on our own. That's the difference between buying a technology and actually being able to use it.