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OBI Brand Voice

One voice for two countries.

A custom brand voice for OBI that carries the same character through Czech and Slovak, in store and on social.

Voice

A custom AI brand voice created for OBI, giving the brand a consistent and recognizable vocal identity across in-store communication and social media campaigns. Designed to work seamlessly in both Czech and Slovak across a wide range of branded content.

Published
March 2026
Client
OBI
Format
AI brand voice
Language
Czech, Slovak
Studio
Fameplay
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