Instore Radio Voice
Hobby market's voice for daily announcements
A custom corporate voice clone for OBI, trained via a rigorous casting process to enable internal teams to generate instant announcements
Voice
OBI needed a dedicated voice to frequently update instore announcements without relying on static, traditional radio spots. Following a three-round casting process, we built their custom Czech and Slovak voice clone and trained OBI's internal team, allowing them to work with and generate announcements independently
Published
February 2026
Client
OBI
Format
Synthetic brand voice
Language
Czech, Slovak
Designed by
Alex Michaličová
Studio
Fameplay