Monoprix

YouTube ad series where products interview for a spot on Monoprix’s shelf and do their best to get the job.

Monoprix doesn't just stock products, it curates them. So we turned that promise into a joke everyone instantly gets: a job interview, where the candidates are rice crips, instant ramen or a make-up. One nervous candidate after another sits across from the Monoprix buyer and gets interviewd until finally it gets the job.

Shot deadpan in a Wes-Anderson-flavoured world and built end to end with generative AI, sets, characters, voices and all.