LOREAL – Garnier Fructis

Creating a youthful, emotional female brand voice for Garnier Fructis to enable sound-on digital campaigns across regional markets

L'Oréal needed an emotional, youthful female voice for their Garnier Fructis line. Previously, they had only used traditional voiceovers for TV, leaving digital ads silent or in original foreign languages. This brand voice allowed them to scale localized online ads efficiently across multiple languages