Livesport / FlashScore
Aila
Real body. AI face and voice.
AILA is Livesport's sports anchor. A real model's body, a synthetic face, and a cloned voice trained to present in four languages. She doesn't exist as a person. Every frame is built.
Not a talent license, a brand asset, like a logo, not a contract with a person.
Twelve months, one character, built to last.
AILA started as a brief for a TV show that needed a character to represent artificial intelligence. Livesport picked her up and turned her into a broadcast presenter.
The body is a real model, licensed once, no recurring fees. The face is synthetic, built so it can shift across ethnicities as the audience changes. The voice is a clone, trained across four languages from day one.
Through modeling agencies, one real body licensed once.
A full day of filming, the source data everything else is built on.
Face and voice trained inside HeyGen, four languages from day one.
Anchored in real data, not a static render.
HeyGen has updated its underlying models several times since AILA was built. Every time, the anchor held: because AILA is trained on real photographic data of a real body, not a one-off generated image set, she carried over instead of breaking.
HeyGen's enterprise tier still holds the highest consistency of body and facial expression available, which is what lets Fameplay keep working with AILA at a high level rather than starting over.
The addition of Seedance to the underlying models was the bigger shift: it moved AILA off static, scripted footage and let her be directed like an actor, with real range instead of a fixed set of gestures.
One character, reused across dozens of outputs.
AILA's biggest job wasn't one video. For the World Cup, the same identity powers a semi-automated production line generating player commentary shorts, market by market: Argentina, Ecuador, Colombia, Brazil, Spain, France.
Built once for a TV brief, redeployed as Livesport's international anchor, then turned into a production line for World Cup content. The same investment kept paying out.
Introduced twice, both times by the client.
AILA has been introduced from the stage at two major conferences. The client presents her as their own success story, not a vendor case study.
The reel, market by market.
Thirteen films, one identity. Every card opens on YouTube.
LaunchTwo introductions, two audiences
First in Czech, to the Livesport colleagues who own Flashscore, so the team meets her before any client or fan does. Then in English, to World Cup fans directly: who she is, and why an AI is the one doing the commentary.
FlashscoreMarket by market
AILA points straight into the Flashscore app itself, not a generic script. Each version is localized by language and by what's on screen: the app view she's referencing changes market by market too.
World CupPlayer commentary, semi-automated
Here AILA works as a moderator, standing in front of the Flashscore app, introducing individual World Cup players and pointing viewers to exactly where that information lives in the app, in multiple languages, generated at volume rather than shot one by one.
The relationship behind the tech.
A real body with a completely different, synthetic face isn't a supported feature of any off-the-shelf platform. Building it took more than tool access.
Fameplay has a direct line to HeyGen: Slack channels with their product managers, a working relationship with the founders. That access is what made a real-body, synthetic-face avatar possible in the first place, and what keeps it working through every model update. It's a relationship other studios using the same public tools don't have.